The key objectives of Advertising
The key objectives of advertising are to:
Inform: Advertising can be used to inform consumers about new products or services, new features of existing products or services, or changes to existing products or services.
Persuade: Advertising can be used to persuade consumers to buy a particular product or service, to switch from one brand to another, or to try a new product or service.
Remind: Advertising can be used to remind consumers about a particular product or service, to keep a brand top-of-mind, or to encourage repeat purchases.
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